CELEBRATING
WOMEN’S HISTORY MONTH
(This is my second blog for Women’s History Month-March 2017)
“You Can Bet On It: Women Build Casinos!"
For everyone celebrating a birthday, wedding or anniversary, you hear the phrase, “Let’s go to Vegas!” Sure, Las Vegas is the typical destination for most people who want to drink, dance and gamble all night, but very few women truly profit from the casino business. When you think about, the standard casino-owner is male. The Management team is dominated by men. The Dealers are normally men. The Valet staff, the Chefs, the Accountants, the Auditors, Vendors and Construction teams.
Urrr…not so fast. I bet I know of one casino-building construction company that is owned by a WOMAN! That’s right, a woman.
A few months ago, my mother and her sister went to Biloxi to get away. It was cool, but I just wasn’t in the mood for the same old getaway. While they were gone, I did some research and learned about a casino 5 hours from Atlanta, Georgia. Waiting for the perfect weather and leisure time, I made plans to drive to Cherokee, North Carolina. Sure, it’s a scary drive for a first timer. Pretty flat driving until you reach the dreaded, steep mountain hills of North Carolina.
The views from high on top of those green grass, tree-covered mountain ranges is spectacular. It’s a sight no painter can copy.
I suspect in Autumn--when the leaves are morphing from shades of gold to red to wine to brown—the view of nature transforming from hot Summer days to cool Winter nights is well worth the drive.
Pulling into the small, remote town of Cherokee, I noticed a sign that brought pride, jealousy and curiosity to my heart all at the same time. Pure wonderment for a moment. It was a sign that I had seen many times…in Arizona, the state of Connecticut, Alabama, or Florida. “Welcome to the Cherokee Indian Reservation,” it basically read. “Welcome to the Seminole Indian Reservation or the “Mohegan Indian Reservation.” It was a sign of ownership, of strength.
I had dreamt of this type of ownership for my own people a thousand and one times. Imagine a sign over the combined 40 acres and mules for thousands of African-Americans in the 50 U.S. states. For Native Americans, through a shared vision and unquestionable unity, the dream had become a reality decades ago. Their battle had been won. They were able to build and operate businesses on their own land. And I had driven 5 hours, to see with my own eyes, what a Native-American, woman-owned business had built on the Cherokee Indian Reservation in North Carolina.
It was a spiritual experience. Owle Construction, LLC had built Harrah’s Cherokee Casino.
The casino was a modern, architectural wonder built high on Cherokee land overlooking waters sacred to the Tribe. Art and crafts from their tribal nation were displayed with inspirational stories placed under photographs of respected artisans.
The resort was more than bells and whistles with a spa and a buffet, it was a museum, a shrine, an opportunity for employment and a tribute to Cherokee culture that highlighted authentic Cherokee Indian aesthetics and values.
Why can’t African American people do the same?
I challenge my people. I challenge African-American women to lay ground for their daughters, to leave land and values so that one day there will be a multitude of African-American, woman-owned businesses built too on our own land.
Our proof of possibility stands on top of Cherokee, North Carolina. Perhaps, it’s time for you to take that drive. And yes, Mother’s Day weekend would be a great time to visit.
*Vanessa Brantley Style395.blogspot.com March 25, 2017, "You Can Bet On It: Women Build Casinos!" Volume 4, Blog 1b [vol. 4, 1-1c].